Customer relationship management refers to a set of processes, tools, technologies, and software that help businesses manage their relationships with their customers. For instance, a customer relationship management software would be able to give businesses enough details about their customers from the level of communication that has been done by each customer and when. This allows businesses to personalize and customize their contacts with the customer to gain more sales.
Why is it Important to the IT Professional?
Building relationships with the customer allows a business to sell more. But that is not the only reason why CRM tools, processes, and software are very important, as it also enables businesses to know just what a customer needs. As an IT professional, you would need to know these platforms and software so that you could fine-tune it to the business’ needs. What’s more, it has backend programming and interfaces that only IT could deliver.