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What is Big Data?

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Big data describes the phenomenal growth, use, and accessibility of information. This comes from a lot of sources such as social media updates, search data, multimedia content, and even climate information, among others.  As such, it could be structured or unstructured. Big data could also mean the rise of new tools to analyze all the data available to you.

Why is it Important to the IT Professional?

Because of the size and complexity of big data, it is not possible to understand it using old data processing applications and other traditional tools. But to ignore big data is a mistake for organizations. For one, it allows you to have all the information you need in order to know where you should take your business next, as well as which innovations you should look out for. It can also assist businesses in mass personalization: the ability to tailor services and information being presented to each customer or user.

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