Microsoft’s latest Surface Pro ad pokes fun at the Mac’s Touch Bar

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The Touch Bar’s days could be numbered

Apple’s Touch Bar, the small multi-touch OLED strip that replaced the function keys on select MacBook models, has been a source of contention since its arrival in 2016. Enthusiasts and former employees alike have decried its use and now, one competitor is using it to poke fun at Apple.

In a new review-style commercial pitting the Surface Pro 7 against the MacBook Pro, Microsoft pokes fun at the Apple feature. “Mac gave me this little bar, but why can’t they just give me a whole touchscreen?” asks the reviewer.

Competitors aren’t the only ones that have criticized Apple’s decision to use the Touch Bar. In 2017, a former Apple employee captured headlines after complaining that the MacBook Pro with Touch Bar forces users to pay for a feature they may not want or need.

The criticism doesn’t appear to be falling on deaf ears. Earlier this month, Apple analyst Ming-Chi Kuo told investors in a research note that he believes Apple is planning to jettison the OLED Touch Bar in its next refresh and return to using physical function keys.

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Microsoft’s commercial also highlights that the Surface Pro 7 has a detachable keyboard and is “a much better gaming device.” It’s also a bit more affordable when comparing base configurations, Microsoft notes.

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