Can you see the resemblance?
If you were one of the people who looked at Amazon’s new logo and felt uncomfortable with its obvious similarity to Adolf Hitler, here’s some good news: the company changed the picture, reducing its resemblance to the leader of the Third Reich.
The unlikely-sounding situation came after Amazon unveiled its main shopping app logo in January, replacing the old shopping cart symbol. It was intended to look like one of the company’s parcels with a strip of ripped tape at the end. Strangely, some people complained that the spike strip had a similarity to the toothbrush moustache that was forever synonymous with the Nazi tyrant.
“It’s not just a torn Scotch tape, it’s a ripped Scotch tape that has a similar shape that is right on top of a laughing mouth-it looks like a happy little Adolf carton to me,” one client said.
lmao I completely missed that amazon quietly tweaked its new icon to make it look… less like hitler pic.twitter.com/Jh8UC8Yg3u
— alex hern (@alexhern) March 1, 2021
Instead of claiming that it was a tribute to Charlie Chaplin or Oliver Hardy, Amazon updated the logo, replacing the “ripped” effect with a folded one with less extremist overtones.
Amazon had tested the Hitler logo in a few countries, but consumer reviews forced it to modify the concept before the final edition was rolled out nationwide.
“Amazon is always exploring new ways to delight our customers. We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their door step,” said an Amazon spokesperson, purposely avoiding any mention of Hitler.