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Apple Accused of Stealing New App Logo

Apple is often accused of stealing or copying others’ ideas, and new such claims are now surfacing after the new products that the company announced at the WWDC conference earlier this month.

Shift, the firm behind the blockchain application using the same name, claims the Cupertino-based tech giant copied its logo for the Shortcuts app that was announced at the developer event and which would make it to iOS 12 in the fall.

A company spokesperson told The Sun in an interview that they have already reached out to Apple to send a Cease and Desist letter, also requesting $200,000 to give up on their logo and leave the iPhone maker to use it from now on.

“It’s mind-blowing that Apple, the firm with the biggest cash pile in history, the firm that is so design oriented, had to copy our logo,” the spokesperson was quoted as saying.

Apple tight-lipped on the claims
While Apple hasn’t responded to requests for comments, when put side by side, the two logos do seem to be based on the same idea, which is a tweaked version of the letter “S” using pretty much the same colors. But there’s also no doubt that there are visible differences between the two logos anyway, so it’s pretty hard to determine if Apple indeed copied Shift.

“Our client has spent and continues to spend substantial time and effort in advertising, and promoting its mark as the source of its downloadable application. Customers have come to recognise and associate the Shift trademark as the source of our client’s product. As a result, the Shift trademark has become an asset of susbtantial value and a symbol of our client’s goodwill,” Shift said in its request.

It remains to be seen if Apple ever releases a statement on these claims or if it decides to change its logo, but given the company’s modus operandi, there’s a good chance we’ll never hear about this case again.

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